Everything you need to know about Kassa.

Your at-a-glance summary: whether your chatbot is currently connected to your live website, a health score, and three interactive charts - messages this week, ticket status breakdown, and conversation depth (how far visitors typically get into a conversation).

The control centre for your chatbot: welcome message, business hours & away mode, learning from your website, FAQs, quick reply buttons, and your embed snippet all live here.

Every conversation your chatbot has had, most recent first. Click any row to open the full transcript, the visitor's contact details if known, and - for flagged conversations - exactly why it was flagged.

Every ticket a visitor has raised. Update status and priority from the dropdowns, or delete a ticket entirely. See the "Support Tickets" section below for how statuses work.

Anyone who shared an email or phone number, or asked a buying-intent question (pricing, booking, demo), gets logged here automatically - with an instant email alert to you.

Your colours, avatar images, launcher position (bottom-left or bottom-right), and window size. Images upload directly - no external media library involved, so this stays fast regardless of how many businesses are on the platform.

Deeper usage statistics beyond the Overview tab - monthly usage against your plan's limit, and more detailed breakdowns for businesses that want to dig further.

AI-powered business insights: a short, specific set of recommendations generated from your own chatbot's real activity - what visitors are actually asking about, how sentiment's trending, where leads are converting - not generic advice. It's grounded in your own numbers, and says so plainly if there isn't yet enough activity to say something useful. Refreshed once every 24 hours rather than on every visit, to keep it fast and cost-effective.

Your profile details, current plan, billing history with downloadable PDF invoices, and where you upgrade, downgrade, or cancel.

The first thing a visitor sees when they open your chatbot. Write it in your own voice - but note that the chat window always shows "AI Assistant" in its header too, separately from whatever you write here. That's intentional and can't be turned off: it's there so visitors always know they're talking to AI, regardless of how you've worded your own welcome message.

Set your real opening hours. Outside them, visitors automatically get your configured away message instead of your chatbot pretending you're open.

Enter your website address and your chatbot reads your pages - preferring your sitemap where one exists - so it can answer with your actual services, policies, and tone instead of generic responses. Once you've used this, it automatically refreshes itself weekly, so it stays current without you doing anything.

Add specific questions and answers you want your chatbot to always get exactly right, regardless of what it might otherwise infer from your website content.

Suggested buttons a visitor can tap instead of typing - handy for the questions you know most people ask.

Give your chatbot a set of "Keyword | URL" pairs - Contact Form, Sign Up, Pricing, whatever's relevant to your business. When a reply happens to mention that exact phrase, it becomes a clickable link straight to that page instead of plain text.

Your chatbot only ever links to a URL you've typed in yourself - it never invents a link on its own, so there's no risk of it guessing wrong and pointing somewhere broken.

Add page paths you don't want the chat bubble to appear on - a checkout page, a printable invoice view, wherever it'd be in the way. One path per line, like /checkout. Add a * to the end to cover a whole section at once, like /account/* for every page under /account.

Go to Chat Settings → "Embed On Your Website" and copy the code shown there. It's unique to your business - don't share it, and don't reuse another business's snippet.

Just before the closing </body> tag of your website - most platforms (WordPress, Shopify, Wix, Squarespace) have a "custom code" or "footer scripts" area for exactly this. No plugin installation needed on your own site.

The Connection status badge on your Overview tab shows Connected once your chatbot has actually loaded on your live website - not just from viewing your own dashboard. Give it a moment after adding the snippet, then visit your site to trigger the first check.

Click any conversation in Messages & Logs to see the full back-and-forth, the visitor's contact details if known, and their IP address.

"Save Messages" in Chat Settings controls whether a conversation is stored at all. It's worth knowing this switches off more than storage: with it off, visitors also lose the ability to rate a reply, since there's no saved message for a rating to attach to. If ratings or conversation history seem to have stopped working, this is the first thing to check.

Visitors can rate any bot reply with a thumbs up or down, right underneath the message. Either one opens a small optional comment box, so you get context beyond just the rating itself - both show up alongside that message in the full transcript.

A conversation gets flagged High priority automatically when a visitor sounds frustrated, or explicitly asks to speak with a real person. Click in to see exactly why it was flagged, alongside the full transcript.

The moment a visitor shares an email or phone number, or asks something with clear buying intent - pricing, booking a call, requesting a demo - they're logged as a lead, and you get an email immediately. No waiting for a weekly report.

Four statuses: Open, In Progress, Pending, and Closed. Change them from the dropdown in your Support Tickets tab.

Any ticket left inactive for 30 days closes automatically, so your ticket list doesn't accumulate stale entries forever.

Customers can check their own ticket's status anytime by typing the ticket number into your chatbot. They're also emailed automatically whenever a ticket's status changes (except when it's first opened, since they already know that).

You'll get a warning email at 80% usage, and another if you reach your limit. There's also a small grace buffer beyond your stated limit before anything actually stops - so a conversation in progress is never cut off right at the boundary.

Upgrade, downgrade, or switch between monthly and yearly billing anytime from Account & Subscription. No lock-in.

No. If you can copy and paste, you can set this up - the embed step is one snippet pasted into your site, the same way you'd add any tracking code.

Yes, always - "AI Assistant" is shown persistently in the chat header, visible before a visitor even sends a message. This can't be turned off; it's built in by design, not something you configure.

Yes - a business owner can reply directly from their dashboard, and it appears right in the same chat window the visitor is using. It isn't instant like a phone call: the visitor's widget checks for a reply roughly every 15 seconds while it's open, so a reply typically shows up within about that long if someone's available. If nobody's able to reply right away, the visitor is told as much and can keep chatting with the AI in the meantime - worth setting that expectation with your own customers if you mention this feature to them.

You'll have had two warning emails already by that point. Once the grace buffer is used up too, visitors get a warm fallback message inviting them to leave their details, rather than a dead end.